Six months after the end of the first part of the "Infinitely Recyclable" campaign, the Spanish Aluminum Association (AEA), which represents more than 600 companies in the sector, is relaunching it, repeating its key messages: direct and educational, to bring this material and all its benefits closer to the general public.
"The key to becoming whatever you want to be is the greatness of the material you are made of," says the ad, messages that, like aluminum, the AEA has chosen to recycle thanks to the good results they achieved in the first part. These messages retain all their power and truth, remaining in the public's memory and placing aluminum in the imagination of those who are committed to sustainability.
"Anyone familiar with its virtues can see thatwe are looking at the metal of the future:a material that is 100% recyclable without any loss of quality and that can undergo this process infinitely, requiring only 5% of the energy needed to produce primary aluminum," explains the organization, adding that this material will play a key role in the development of the circular economy in industrial and consumer markets as common and vital as architecture and construction, automotive and transportation, packaging, technology, electrical, electronics, agriculture, and renewable energy, among others.
In addition,aluminum contributes to the energy efficiency of buildings and constructions and to the circular economy, where it outperforms other types of materials, such as plastic, which are polluting and difficult to break down.
"That is why aluminum is, for example, the ideal material for window frames in homes, as it contributes to the energy efficiency of buildings and because more and more current building regulations and standards value and reward aspects of construction that can be achieved with aluminum solutions," says Jon de Olabarria, secretary general of the AEA, who added that "the aluminum sector has made great strides in recent yearsand is therefore ready to face the new environmental challenges of the future."
